Mr. Freddie Annan is a high profile personality in music and entertainment industry. He founded BASE Management (Group) about 30 years ago with the vision that create history and inspire the next generations. 30 years after its debut on the UK Arts, Entertainment & Sports landscape, BASE Management has continued to make waves in an industry where the longevity of Black outfits is usually measured by a few years. BASE Management occupies a unique position in the UK in the development and promotion of Black Music & Entertainment in the UK.
When BASE Management came on the scene, Black Music and Entertainment in the UK was on a low base and on the margins. Through its catalytic promotions, development of grass root artistes' recordings and show casing of all music of Black Origin, BASE Management paved the way for Black music and its entertaining activities to enter the mainstream in the UK. Push by push through park festivals, concerts, independence anniversary celebrations airplay on Capital Radio's 'World of Music', BBC radio and pirate radio stations, BASE Management led the gradual march into the mainstream before the advent of Black Radio Stations. Without any doubt, the enduring legacy of BASE Management must be the initiation in the UK of the awards to Black Artists, Musicians, Management Personnel and Sports Personalities who have distinguished themselves.
It all started in the UK with the BASE AWARDS UK which continues today with the AAFRO AWARDS which is an annual event celebrating achievers of African origin and the ONE LOVE PEACE FESTIVAL first held at the Linford Christie Stadium – Hammersmith which was attended by over 30 thousand people, then at Three Mills Island – Bromley-by-Bow up to the 2011 concert held at Wembley Arena which was a resounding success. As the saying goes 'Behind every keg, is a power' and the power behind BASE Management is the one and only Freddie Annan, the revolutionary promoter extraordinaire. In the UK it is Freddie Annan, the influential power behind Black British Entertainment all the way from Soul, Jazz, Funk, R'n'B, Reggae, Ragga, African, Calypso, Zook to Bhangra.